USA Ultimate

USA ULTIMATE LAUNCHES NEW WEBSITE

National Governing Body for the Sport of Ultimate Unveils new Identity

 

Boulder, Colo. (May 25, 2010)—USA Ultimate, the national governing body for the sport of Ultimate in the United States, unveiled its new website today, revealing a new corporate identity and officially ushering in a new era for one of the fastest growing team sports in America. 

 

Designed by Americaneagle.com in conjunction with USA Ultimate, the new website aims to raise the profile of Ultimate in the U.S. while better serving the Ultimate community and USA Ultimate members.

 

The new site was created to significantly enhance the organization’s marketing and communications efforts and provide entertaining, engaging and informative content for Ultimate enthusiasts around the world. Some of the new features introduced upon the site’s launch include photo and video galleries and a message board which will provide ultimate players and fans with a centralized hub to discuss ultimate-related topics with like-minded peers.

 

The new website will also introduce many more interactive features to users; including contests, polls and additional user-generated content. Additional improvements include more streamlined navigation and a much more stimulating platform on which to promote USA Ultimate’s core mission components of Character, Community and Competition.

 

USA Ultimate’s website will continue to serve as the primary resource and information hub for the Ultimate community. Athletes, coaches, volunteers, observers and event, team and league organizers, as well as parents, will notice a more user-friendly site, while all visitors will immediately be struck by a visually appealing and dynamic site consisting of up-to-date news items and features, event coverage and multimedia and social networking elements.

 

“We’re charting an exciting course for USA Ultimate over the next decade, and the introduction of our new website is one of the crucial dominoes in a series of moves we’ll be making to build upon the dynamic strategic plan currently guiding us,” says USA Ultimate CEO Dr. Tom Crawford. “We’ll also be expanding our focus to appeal more and more to athletes, families and youth sports organizations and non-endemic sponsors and partners that have yet to learn about our amazing sport. Simultaneously, our new site will enable non-stop interactive discussion and communication with our members, athletes, teams and leagues so we can evolve our sport with constant input and discussion and truly act as the National Governing Body.

 

Together, the new website and corporate identity represent the evolution of Ultimate as a sport. They are two of several initiatives designed by USA Ultimate to effectively promote the sport to a wider audience while maintaining its fundamental focus on players, coaches, leagues and its many other constituents.

 

Some highlights of the new USA Ultimate website include:

 

NOW AVAILABLE:

 

·         Photo Galleries – Searchable galleries that capture great moments of our sport.

·         Videos – Watch streaming videos and rate them to keep the Ultimate community’s favorite ones easy to find.

·         News – Keep up with what’s happening in the sport via the category drop-down menu and RSS feeds to subscribe to certain news categories.

·         Calendar – A categorized events calendar for what events are happening near you.

·         Message Boards – Community-moderated message boards where discussion about the sport of Ultimate can take place in a positive, productive and meaningful way.

·         Social Media Connectivity – A stronger and more frequent social media presence on Twitter & Facebook, plus the ability to easily share articles with a number of social networking sites.

·        Polls – Regular data-driven features that dig into the heart of what people across the ultimate community are talking about.

 

COMING SOON!

 

·         More feature articles and columns on the topics you want to read about.

·         Enhanced resources to learn the rules, including Standing Rules Committee annotations to the rules and video demonstrations.

·         Development of a regional communications volunteer structure aimed at telling our sport’s stories, building a strong, cohesive community and creating useful resources.

·         Easier to use user-generated resources to locate Ultimate in your area.

·         Helpful tutorials and guides to make organizing an Ultimate team easier.

·         Contests, interviews and other fun opportunities to contribute content.

 

About USA Ultimate

Founded as the Ultimate Players Association (UPA) in 1979, USAU serves as the National Governing Body for the sport of ultimate in the United States. USAU is a non-profit organization with its national office headquarters in Boulder, Colo., and focuses foremost on the needs of its athletes while improving access to the sport and enhancing members’ overall experience. USAU is one of the first flying disc sport organizations in the world and is also the largest, with more than 30,000 members and an extensive national volunteer network. Last year the Sporting Goods Manufacturers Association (SGMA) named ultimate the fastest-growing team sport in the nation.

 

USAU is also a member of the World Flying Disc Federation (WFDF), which is a member of the General Association of International Sport Federations (GAISF) and the International World Games Association (IWGA). USAU annually sends multiple National Teams to represent the United States at a variety of international events, including the World Games, which operates under the patronage of the International Olympic Committee (IOC).

 

For more information, please contact:

USA Ultimate

303-447-3472

www.usaultimate.org

 

 

 

 

 

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