Introducing the Likewise Skincare Club Championships MVP Program
Posted: October 6, 2011 11:08 AM
USA ULTIMATE INTRODUCES THE LIKEWISE DAILY SKINCARE MVP AWARD AT THE 2011 CLUB CHAMPIONSHIPS
Skincare Provider To Offer Fun, Interactive Experience In Sarasota
Boulder, Colo. (October 6, 2011)—As part of its sponsorship of the 2011 USA Ultimate Club Championships,
Likewise Daily Skincare will present a tournament MVP award to the championships’ Most Valuable Player in each division, the national governing body of Ultimate announced today.
The MVP award is one of several exciting and interactive elements of Likewise Daily Skincare’s sponsorship of one of Ultimate’s flagship events, and is designed to engage the entire Ultimate community both on site in Sarasota and around the world.
"We are proud to be a sponsor of the USA Ultimate Club Championships," says Dr. Julie Pena. "Our own philosophy mirrors that of Ultimate in that we’re all about leading an active, healthy life — especially one that includes plenty of fun in the sun. We developed a simple, straightforward approach to skincare that combines nourishing ingredients with powerful sun protection, making Likewise the ideal skincare product for this sport." When asked about the MVP award, Dr. Pena points out, "There’s a wonderful camaraderie with Ultimate that you don’t often see in other sports. We created the Likewise Daily Skincare MVP award as a way to recognize those players that best exemplify the healthy competitive spirit of the sport in terms of skill, sportsmanship, and commitment to the team."
In addition to creating a tournament MVP program, Likewise Daily Skincare will also have a robust on-site presence in Sarasota. People can stop by the Likewise Sun Smart Station in the main expo area all weekend long to win fun prizes, pick up free samples of Likewise Daily Skincare, buy products and dunk teammates in the giant Likewise Dunk Tank.
"We’re thrilled to have Likewise on board as a major sponsor of our Club Championships," commented Andy Lee, USA Ultimate’s Director of Marketing and Communications. "The introduction of an MVP program is something our community has been calling for, and the support of Likewise makes it possible to implement a formal recognition of our top athletes in a way that is unique, fun and engaging to the entire Ultimate community. The MVP program, along with the other fun activities Likewise has on the agenda will truly enhance the player and spectator experience in Sarasota."
Likewise Daily Skincare combines four products – moisturizer, toner, anti-ager and sun protectant – in one. Developed by a dermatologist, each product is formulated to address the moisturizing needs of specific skin types – from excessively oily to overly dry skin – and is gentle enough to be applied daily. Likewise Daily Skincare products include:
• Anti-aging antioxidants soy, including vitamins B, C and E
• Moisturizing, balancing and brightening ingredients
• SPF 50 broad-spectrum UVA/UVB protection
• High levels of sunlight-reflecting zinc oxide
• Water- and sweat-resistant properties
LIKEWISE DAILY SKINCARE MVP AWARD
2011 USA ULTIMATE CLUB CHAMPIONSHIPS
SARASOTA, FL – OCT. 27-30
PHASE 1 (Oct. 11-24)
Following the completion of all regional qualifying tournaments, USA Ultimate and Likewise Daily Skincare will rely on the Ultimate community to select seven finalists per division (Open, Women, Mixed & Masters) from teams that have qualified for the 2011 Club Championships via on online voting tool on USA Ultimate’s Facebook Page:
www.facebook.com/usaultimate.
Beginning October 11, Ultimate fans around the world can log on and vote for who they think are the top seven players in each division based on regular season, Sectional and Regional play. The top seven vote getters in each division then become eligible for an overall MVP award at the 2011 Club Championships.
The Ultimate community will have until 11:59pm E.T. on Oct. 24 to fill out their ballot of all-stars.
PHASE 2 (Oct. 25)
Following the initial phase of voting, USA Ultimate will publish the list of finalists and open an online contest on its Facebook page in which the Ultimate community can win prizes for correctly guessing the eventual MVP of each division.
PHASE 3 (Oct. 28-29)
Players, fans, friends and family who are at the tournament in Sarasota can drop by the Likewise tent in the main expo area and cast their vote for the tournament’s Most Valuable Player from the list of finalists, or additional write-in candidates.
PHASE 4 (Oct. 29-30)
The 2011 Likewise Daily Skincare MVP Award will be presented to each division’s winner!
PHASE 5 (Nov. 1)
All contestants who correctly guessed the winner of the Likewise Daily Skincare MVP Award in USA Ultimate’s Facebook contest will be entered into one of four drawings (one per division) for a grand prize!